The hospitality industry in 2024 has been evolving rapidly, influenced by shifts in consumer expectations, sustainability demands, and technological advancements. For suppliers, understanding these trends is key to staying competitive and meeting the needs of hotel buyers. Here, we’ve gathered an overview of the main trends we’ve noticed becoming more prominent within the industry:
1. Sustainability as a Core Expectation
With more and more travellers making eco-friendly choices, hotels are under pressure to reduce their environmental footprint. In fact, a recent survey shows that 83% of global travellers believe that traveling more sustainably is important, and nearly half would be willing to pay more for accommodations that have strong eco-credentials. Suppliers can capitalise on this trend by offering energy-efficient appliances, biodegradable amenities, and sustainably sourced materials to meet the demand.
2. Tech-Enhanced Guest Experiences
The push toward a seamless, contactless guest experience is here to stay. Many hotels now offer mobile check-ins, digital room keys, and personalised room controls. With over 50% of hotels using IoT devices to enhance the guest experience, suppliers providing smart-room tech, automated lighting, and real-time room monitoring systems are in high demand.
3. Hybrid Hospitality Spaces
Hotels are moving into mixed-use spaces that combine work, wellness, and leisure in a way that reflects growing demand. As remote work continues to grow, so does the demand for co-working spaces, fitness centers, and multi-use rooms. Suppliers offering ergonomic furniture, adaptable layouts, and amenities centred on wellness can bring much value to hotels looking to serve such varied needs.
4. Personalised and High-Touch Amenities
With more travellers seeking out unique experiences, personalised amenities have become a priority. In fact, a resounding 75% of hotel guests prefer offers that are customised for them. Suppliers specialising in offering personalised room touches, such as tailored mini-bar selections, curated decor pieces, and unique guest welcome kits, create memorable stays and distinct hotel experiences.
In 2024, the suppliers that will best align with these trends–sustainability, tech innovation, hybrid space flexibility, and personalisation-are setting themselves up to best answer the evolving needs of the hospitality sector, especially going into 2025. Embracing such shifts will enable suppliers to forge closer relationships with hotels and stand out in an extremely competitive market.
