From its bases in Portugal, Graccioza offers luxury hotel bath linen products, manufactured with extreme care to provide maximum comfort, softness, and resistance.
SIMPLICITY & ELEGANCE
Our designers work aligned with the latest decor trends to create products that combine simplicity, elegance, and excellence. Graccioza’s luxury hotel bath linen collections are crafted with the noblest fibres using the latest manufacturing techniques. Our 45 years of know-how and expertise provide us with the tools to develop innovative collections with unmatched quality.
The heart and soul of our brand are creativity and innovation. Graccioza has the hard work and determination of a skilled team always searching for new technology, techniques, and designs. Every day we focus on what’s best for our customers and each market, providing the best solutions for everyone.
We are proud of being present in luxurious, spas, hotels, and cruises worldwide. Graccioza crafts luxury hotel bath linens of exceptional quality and unparalleled levels of Comfort. Our items can redefine the guest’s experience in any space. We offer a vast range of bath towels, rugs, mats, bathrobes, slippers and pool towels made from the finest fibres with extreme care and attention to detail.
Graccioza is a brand owned and produced by the company Sorema, in the market since 1974. From its bases in Portugal, Graccioza offers luxury hotel bath linens, designed to provide you with the most sumptuous bath experience.
Based in Portugal, since the first day Graccioza aimed to produce the world’s finest bath textiles. In 1975, we started producing bath rugs, innovating in design and manufacturing techniques. Soon our products become well known worldwide for their superior quality, softness, and durability.
Over the years Graccioza kept growing and extending its range of products, complementing the bath rugs with towels, bathrobes, and bathmats. Our focus and priority were still to produce luxury hotel bath linens for the most discerning customers.
Nowadays, Graccioza is recognized as one of the world’s finest bath linen in the luxury market. Our premium products achieved a unique level of reputation and expanded globally, being present in the most prestigious department stores all over the world.