“Wellbeing is the new luxury, and science is its magic ingredient,” says David Hexter, who co-founded Serena Organics along with Joe Alabi after they experienced the therapeutic properties of cannabidiol (CBD) while researching in the US.

They launched the company in the UK in 2019, with skincare topicals, oil tinctures and edibles infused with CBD as their core products. “We’re bringing the scientific advances in luxury wellbeing to customers under one trustworthy brand,” says David. “It will eventually encompass physical spaces with treatments dedicated to enhancing wellness.”

CBD is credited with health benefits such as improved sleep, pain management and reduced anxiety. Research has found it effective for medical conditions, too, such as preventing epileptic fits, relieving pain, protection against neurological diseases and many more emerging benefits through rigorous studies. The CBD in Serena Organics products is derived from organic hemp produced in the US using a special extraction process that results in a cleaner product, free from heavy metals, pesticides, or fungicides. The result is up to 40 per cent broad spectrum CBD oil, the highest in the UK market, and all products are free from the psychoactive ingredient tetrahydrocannabinol (THC) which some brands in time past have illegally contained.

Each product goes through an eight-stage testing process – seven at Serena Organics’ certified Good Manufacturing Practice facility, and a final independent test, with results shared on the company website. In addition, their signature 15 per cent broad spectrum CBD in MCT Oil has been tested by the Banned Substances Control Group (BSCG) to validate the CBD level and verify the absence of the THC compound, ensuring suitability for professional athletes.

As a brand that is proud of its gold standard levels of quality testing, Serena Organics has welcomed FSA Novel Food Accreditation and committed to extensive, multi-level testing to ensure stated CBD micrograms and percentages are accurate, whilst also guaranteeing 0.0% levels of THC across its diverse and high-quality product range.

“Our scientific adviser Professor Michael Barnes is a consultant neurologist and leading cannabis clinician. His expertise informs our compliance with guidance from the Medicines and Healthcare Products Regulatory Agency and Food Standards Agency,” explains Joe. “We don’t settle for less than the best and we understand that even the benefits of CBD can fail if the products themselves are not produced properly.”

This assiduous stance on quality has seen Serena Organics exclusively launch its full range in Selfridges. It has also attracted high-profile brand ambassadors, such as F1 Performance Coach Michael Italiano, and Tim Gray, the UK’s leading biohacker and founder of the Health Optimisation Summit. It is all part of Serena Organics’ winning formula.

Our Broad Spectrum MCT-based CBD oils are available in orange, peppermint flavours and near tasteless MCT, providing an excellent alternative for those who don’t like a natural hemp seed or flavoured oil, but still want to experience the maximum benefits. Using MCT oil as the carrier, the CBD oil goes further to boost metabolism, aid in muscle recovery while providing a host of benefits through its interaction with the endocannabinoid system. This product is great for oral administration and leaves you with peace of mind knowing that the formulation is non-psychoactive, containing 0% THC. Finally, our convenient dropper bottles are available in 3 CBD strengths to ensure there is something for everyone.


All Serena Organics products are available to buy online via www.serenaorganics.com.

Join Serena Organics co-founders David & Joe as they host insightful conversations with leading CBD specialists and industry figures fortnightly on their 101 Podcast via Apple Podcasts or Spotify and find out more about Serena Organics via the following channels:
Instagram: @serenaorganicscbd
Facebook: @SerenaOrganicsCBD
Twitter: @SerenaOrganics
YouTube: Serena Organics CBD

About Serena Organics:

“Where wellbeing is the new luxury and science is the magic ingredient.”

Serena (derived from the Latin serēnus) represents clarity, tranquillity, and serenity – the perfect title for a company dedicated to delivering a level of luxury, premium-quality CBD products and services unseen in the industry to-date.

More than a sales-focused brand, Serena Organics focuses on their customer experience, creating a community environment where they provide educational content through their 101 podcast series, as well as wellness content including yoga and meditation videos.

Operating as consultants within the CBD industry, Serena Organics’ founders, Joe Alabi and David Hexter, identified a shortcoming in the UK CBD market: firstly, a severe lack of education + secondly poor-quality CBD products. An idea began to grow – the founders combined their expertise, passion for CBD and a desire to change lives for the better and Serena Organics was born.

Forged around a core set of values, Serena Organics places quality of service over naked ambition, integrity, and honesty over expedience. The premium wellness brand aims to raise standards, increase transparency, and educate customers around the globe about what can be achieved with CBD and in sharing these values, improve health and wellbeing for all.