Conversion & Personalization allows hoteliers to personalize the website user experience, tailoring messages and offers to each individual to boost conversion rates. Intelligent behavioral triggers ensure you show users personalized messages at critical points in the booking process to create urgency, decrease the risk of bounce and encourage engagement. Our unique targeting system lets you easily segment users and display hyper-relevant content and promotions to maximize revenue. You can also showcase any additional benefits of booking direct, such as a welcome drink or late check-out. With a simple yet powerful feature, visitors will be sure you are offering the best available rate compared to OTAs and other websites, and you can fight real-time disparities with Price Match.