Brand Biscuit – Brand DNA Consultancy Package

Brand Biscuit – Brand DNA Consultancy Package

Brand Biscuit – Hotel Signage and Wayfinding / Boutique Hotel Branding / Luxury Hotel Brand Identity Design

Define, Narrate, Authenticate. This is how we develop a unique story thread that supports your business proposition and forms the foundations of your Brand.

Ideal for Start-Ups or projects looking for help with defining who you are, how you want to be seen and heard. Working closely together to understand your business and operations model, short and long term goals, and your target audiences. Using our Deep Dive process to establish your core brand values, mission and voice. Developing a brand DNA that will form the foundations of your business, daily decision making and guidance for a strong, consistent visual brand identity.

Can be a stand alone project or as a bolt on as Stage 01 of a Brand Naming and Identity or Product Development project. Please talk to us for more details.

Product Details

Package includes:

  • Meet and greet zoom meeting or in person if feasible
  • Client to complete a Brand Questionnaire and supply any visual references
  • Market research to attain a reference and point of view
  • Brand positioning
  • Assistance with target audience definition and rationale
  • Brand DNA development; including brand language, core values and mission statement/strapline/slogan/key brand words
  • Define the Heart, Life, Soul of your brand
    (what your business stands for and why, defined to begin building consistent marketing communications)
  • Conceptualised vision that presents a unified Brand Proposition – for general design approach and a creative brief for future identity design and branding reference for interior/concept integration
  • Optional Brand Naming exercise Bolt On
  • Second zoom/in person meeting to present ideas and developed DNA
  • Final Presentation Deck for internal brand guidelines


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