For us, sustainability isn’t just a fashionable bandwagon to jump on, it’s been at the heart of Naturalmat since the very beginning. But with ever-more urgent warnings coming from scientists about the impacts of climate change and ecological decline of our planet, time is now running out. We must keep doing more to raise the bar in our industry.

So we worked with sustainability experts to establish our biggest challenges and opportunities, and asked our stakeholders which sustainability issues were most important to them. This culminated in publishing our first formal Sustainability Strategy and Impact Report in 2022.

In 2023 we achieved one of our proudest milestones yet, becoming the first B Corp certified bed and mattress company in the UK.

Discover our sustainability Strategy below, based on five key pillars and targets that will challenge us to do even more between now and 2025. You can read more about our sustainability initiatives and partnerships in our 2023 Impact Report.

1. Closing the Loop

We have to move to a mattress industry without waste. From the materials we choose to our upcycling and recycling services, we’re stopping at nothing to close the loop.

2025 goal: Create a fully closed loop mattress service.


2. Sustainable & Regenerative Sourcing

We’re exploring regenerative farming principles, using more recycled materials and continuing to uphold human rights and high animal welfare in our supply chain.

2025 goal: Set up or support at least 3 regenerative projects with our suppliers.


3. Healthy Sleep for All

By forming impactful charity partnerships to tackle bed poverty and sharing sleep advice with the world, we’ll make healthy sleep accessible to all.

2025 goal: Dedicate 5% of our production capacity to tackling bed poverty.


4. Climate Emergency

We face a climate and ecological emergency that requires urgent action. We’re playing our part to cut emissions and protect and regenerate our planet’s precious ecosystems.

2025 goal: Absolute zero Scope 1 and 2 emissions (net zero Scope 3 by 2030).


5. Supporting our Devon Community

We want Naturalmat to be one of the best places to work in the UK and to support our local community in any way we can.

2025 goal: Gain a recognised award or certification for being a brilliant employer, such as UK’s 100 best companies to work for.