In 2015, My Custom Sports Chair was founded from an idea of combining a passion for sports and leisure with ultra comfortable, branded outdoor furniture. Their best selling product is the Adult Folding Adirondack Chair, which was in fact the product that they launched the company with that has since been used by over 50,000 customers and over 3000 corporate clients for their own branding purposes. However, since the launch of the company, My Custom Sports Chair have worked hard to grow their product offering to a number of other incredible products such as Bar Tables, Bar Stools and End Tables.
Interested to learn more about all things My Custom Sports Chair, I was lucky enough to get the chance to speak to Matt Ruberto, Senior Vice President about what some of their greatest achievements were and what to expect from them in the future etc. We begun by discussing their target market in more detail, to which Matt explained that as a business, their current target market has shifted to the more commercial and industrial industries. However, because they have the unique ability to completely brand all Hotel, Restaurant & Bar outdoor furniture, they are perfectly targeted to catering to the Hotel and Hospitality sector. Matt was very passionate about how their long term goal is to become the number one supplier in the outdoor space for all Hotels, Restaurants & Bars. This is most certainly a market that I can see them doing extremely well in because they not only offer completely unique products, but they offer a sustainable solution of the highest quality.
My Custom Sports Chair have spent years researching and developing their products to be the most comfortable on the market whilst being made from recycled material, resistant to moisture, fading, warping and splintering. These elements set them aside from their competitors but above all, what makes them market leading is their ability to brand companies logos and branding on all of their products, allowing businesses the opportunity to bring their brand to life!
I wanted to learn from Matt about some of My Custom Sports Chair’s proudest moments since their start in 2015. He explained firstly about how an incredible achievement of theirs was being named “Top Start Up Company” by The Globe and Mail. But they don’t stop there, and some other achievements include being involved in McDonalds Monopoly prizing this November and outfitting the RBC Canadian OPEN Golf event in June. My Custom Sports Chair have also supplied to some world renowned businesses including Coca Cola, Molson Canadian and the JW Marriott Hotel to name a few. Matt also told me about how one of his favourite company projects has been outfitting the Toronto Pearson Airport with over 1000 custom branded Adirondack chairs, which is amazing, and most definitely a project to be tremendously proud of.
The global pandemic provided many businesses with plenty of hurdles and challenges to overcome, however when speaking to Matt he told me about how My Custom Sports Chair had used it as an opportunity to scale up their direct to consumer business. I have no doubt that My Custom Sports Chair is going to go on to do great things and I have no doubt that we’ll be seeing their products across a number of Hotels, Restaurants & Bars in the near future!