Can you share the story behind the founding of Coco Wolf? What inspired you to start this company?
Oh, it’s quite a story! My husband, James, and I were inspired by our love for outdoor living and our frustration with the limited options available for stylish, durable outdoor furniture. Being originally from New Zealand, where outdoor living is a big part of life, we wanted to bring that same ethos to the UK and beyond. We saw a gap in the market for luxury outdoor furniture that could withstand the elements without compromising on style. So, Coco Wolf was born out of this desire to blend beauty, durability, and sustainability into pieces that encourage people to enjoy their outdoor spaces just as much as their indoor ones.
What sets Coco Wolf’s outdoor furniture apart from others in the market?
Great question! I’d say it’s our unwavering commitment to quality, innovation, and sustainability. Our furniture is handcrafted in Britain using marine-grade materials, which means they’re designed to withstand even the harshest conditions. But what truly sets us apart is our design philosophy – we believe outdoor furniture should be as beautiful and comfortable as indoor furniture. Every piece is meticulously designed with both aesthetics and functionality in mind, ensuring that our customers don’t have to compromise on style or comfort when they’re outside. Plus, we’re incredibly proud of our sustainable practices; we use responsibly sourced materials and eco-friendly processes whenever possible.
Can you describe the design process for your furniture pieces? How do you balance aesthetics and functionality?
The design process at Coco Wolf is quite collaborative and detailed. We start with inspiration from various sources – nature, architecture, places around the world, and even feedback from our clients. Our design team then sketches out initial concepts, focusing on creating pieces that are not only visually stunning but also highly functional. We consider everything from ergonomics to weather resistance. Once we have a prototype, we rigorously test it to ensure it meets our high standards. Balancing aesthetics and functionality are always at the forefront of our minds; we want our pieces to be showstoppers in terms of design while also providing unparalleled comfort and durability.
What are your goals and vision for the future of Coco Wolf?
Our vision for Coco Wolf is to continue leading the market in luxury outdoor furniture by pushing the boundaries of design and sustainability. We aim to inspire more people to embrace outdoor living and create beautiful, functional spaces where they can relax and entertain. In terms of goals, we’re looking to expand our reach globally, bringing our unique pieces to new markets. We’re also committed to further enhancing our sustainability practices, constantly seeking new ways to reduce our environmental footprint. Ultimately, we want Coco Wolf to be synonymous with luxury, innovation, and eco-conscious design in the outdoor furniture industry.
Are there any upcoming projects or expansions that you can share with us?
Yes, absolutely! We’re always working on exciting new projects. Right now, we’re in the process of launching a new collection that incorporates even more sustainable materials and innovative designs. We’re also looking at increasing our presence in the UAE and European markets, like Belgium, with plans for new showrooms in key locations. It’s a thrilling time for us, and we’re really excited about what the future holds for Coco Wolf. Thanks for your interest in Coco Wolf! It’s been a pleasure sharing our journey and future plans with you. If you have any more questions or need further information, feel free to ask.
