What inspired the creation of Easydry, and what core values drive your company’s mission?

The creation of Easydry was inspired by the founder, Anne Butterly’s, personal experiences and environmental concerns. Frustrated with the inefficiencies and environmental impact of traditional cotton towels, she sought a sustainable alternative, leading to the development of the world’s first eco-friendly disposable towel in 2003. Core values driving Easydry’s mission include sustainability, innovation, and a commitment to reducing environmental impact, evident in their efforts to offer sustainable alternatives to cotton towels across various industries. This mission is further solidified by their achievement of B Corp Certification in 2022, highlighting their dedication to these values.

Can you explain how Easydry’s products differ from traditional textile alternatives, and what environmental benefits they offer?

Easydry is a new-generation textile, an innovative and highly functional drying material that guarantees complete hygiene and environmental sustainability. Made from natural fibres, this incredible towel eliminates the need for cotton towels and traditional laundry in businesses around the globe.

Easydry’s products offer a sustainable alternative to traditional cotton towels, focusing on eco-friendliness and efficiency. Unlike regular cotton towels that require frequent laundering, Easydry’s disposable towels can be used once and then disposed of, significantly reducing water and energy consumption. These towels are also 100% biodegradable, decomposing within 12 weeks, compared to cotton towels that may contain synthetics and contribute to landfill and microplastic pollution. By switching to Easydry, businesses can cut down on electricity bills, save time and labour associated with laundry, and significantly decrease their environmental footprint and increase fresh water savings.

Easydry’s versatile product range, including face cloths, hand towels, hair towels, bath sheets, gowns, and bedrolls, which allows establishments to provide a personalised, hygienic, and sustainable options for each guest, whether in guest rooms, spa treatments, gyms, or poolside areas.

Sustainability is a growing concern for businesses worldwide. How does Easydry incorporate sustainability into its business practices, from manufacturing to distribution?

Easydry demonstrates a profound commitment to sustainability across its operations, from the ethical sourcing of raw materials to the production and distribution of its products. They ensure minimal environmental impact by using materials from sustainably managed forests, engaging with partners who uphold high environmental standards, and designing products and packaging that are either recyclable or biodegradable. Easydry’s commitment to sustainability is also evidenced by its B Corp and FSC Certifications, signifying adherence to rigorous social and environmental standards and ethical practices across its supply chain. Moreover, Easydry’s products are TUV Compost Certified, suitable for both industrial and home composting, and Seedling Certified, verifying their compostability and contribution to new plant growth, reinforcing Easydry’s role as a leader in sustainable business practices within its industry.

Could you share any success stories or case studies that highlight the positive impact Easydry has had on reducing waste and environmental footprint in the textile industry?

CO2 Emissions: Traditional Hand Towel usage for the average hotel annually results in circa 33,359.32 kg of CO2 emissions due to transportation and laundering of cotton towels.

Water Usage: Traditional Hand Towel usage for the average hotel annually results in circa 3.76 million litres of water consumption due to laundry and production of cotton towels.

Energy Consumption: circa 5,622 kWh of energy is used yearly in the laundry process.

An average UK hotel*, utilising Easydry’s eco-friendly towels, sees significant environmental benefits: a reduction in CO2 emissions by approximately 14,100 kg annually, water savings of about 3.03 million litres each year, and a decrease in energy consumption. These figures highlight Easydry’s impactful contribution to reducing the environmental footprint in the textile industry, emphasising their role in promoting sustainability within hospitality sectors.

*the average hotel is based on a UK hotel of 100 rooms with an occupancy rate of 80%. Each room using a hand and body towel per night.

Looking to the future, what innovations or developments can we expect from Easydry in the realm of sustainability?

Looking to the future, Easydry’s expansion into the hotel sector signifies a leap towards revolutionising sustainability in hospitality. With their innovative, biodegradable disposable towel technology, Easydry aims to eliminate the environmental impact of traditional laundry practices in hotels and spas. Their eco-friendly products save millions of litres of water and reduce carbon emissions significantly, demonstrating a commitment to conserving resources and mitigating climate change. As Easydry continues to grow, we can expect further innovations aimed at supporting a circular economy, enhancing sustainability, and operational efficiency within the hospitality industry.