23/01/2025
What is the creative process like when designing custom rugs for hotels?
At Rugs.com Hospitality, the creative process begins with collaboration. We engage directly with independent hotel operators, procurement teams, and interior designers to understand their unique vision and brand identity. From there, our in-house design team works hand-in-hand with our customers, using their ideas as the foundation for custom designs. Leveraging our direct manufacturing capabilities, we ensure swift lead times and efficient turnarounds, so our clients can bring their projects to life without delays. Whether it’s a specific color palette, intricate pattern, or custom size, our streamlined process focuses on transforming concepts into tangible, high-quality rugs that exceed expectations.
How do you balance aesthetic appeal, functionality, and durability in your designs?
Balancing beauty, practicality, and longevity is central to our approach. Every rug we design is tailored to meet the rigorous demands of the hospitality industry, where high foot traffic and frequent cleaning are the norm. Our extensive range of materials, including stain-resistant fibers and durable weaves, ensures functionality and durability without compromising on aesthetic appeal. With an unmatched selection of designs, textures, and custom options, we provide endless possibilities for our customers to create rugs that align perfectly with their vision. It’s all about turning their vision into reality while ensuring the finished product stands the test of time.
What are some of the key trends you see in hotel floor coverings today?
Sustainability is at the forefront of current trends in hotel flooring. Hoteliers and designers are increasingly prioritizing eco-friendly materials and manufacturing processes, which align with both environmental responsibility and guest expectations. At Rugs.com, we embrace this by offering recyclable and sustainable options that don’t sacrifice quality or design. Additionally, we see a focus on delivering value—this includes not just the product itself but also exceptional customer service, helping clients navigate the design process and make informed decisions. Value today means offering flexibility, guidance, and enduring style.
How has Rugs.com evolved since its inception, and what milestones are you most proud of?
Rugs.com began with a clear mission: to delight customers in the direct-to-consumer market by offering affordable, high-quality, stylish rugs with unmatched service. While this remains our foundation, the company has grown into new markets, including hospitality, where we’re honored to collaborate on large-scale projects. Our evolution isn’t about specific milestones but about the grit, determination, and unwavering focus on the customer experience that got us here. It’s the stories of our customers—whether a single rug for a family or a complete custom solution for a boutique hotel—that make me proud every day.
