More than an accessory, makeup brush is now a must-have in bathrooms, and skincare brush a spa essential.
You are a spa or hotel manager, and you want to diversify your product catalogue, or your guest amenities offer? You want to launch your own make up or skincare brushes, but you don’t know where to start?
Taiki, private label makeup brushes manufacturer for more than 50 years, will help you step by step to design your customized and unique cosmetic brushes.
1. Know the product
First, a quick technical introduction. A brush is composed of 3 parts:
– Handle: allows the customer to hold the tool correctly, to control the gesture
– Tuft: from natural or synthetic fiber, picks up and applies the cosmetic formula
– Ferrule: between handle and tuft, holds the hair and creates the hair shape
2. Determine the quality level
Depending on your market target, you may focus on super luxury products, high-end quality, or mass market level. For example, if your brush is used daily in your hotel spa, you need a tool that can resist to professional cleaning products many times a day.
At Taiki, we focus on final quality of each hand-made makeup or skincare brush, whenever it’s a premium or standard tool.
3. Sustainability expectations of cosmetic brushes
If your hotel is committed to planet protection, you may look for environmentally friendly tools solutions: natural materials, recyclability, upcycling, eco-design, vegan makeup brushes… We can offer a wide range of eco-conscious products: your guidelines will be key for designing process.
4. Custom designing process with your hotel cosmetic brush supplier
You can either work from standard brushes of our catalog, pick up the references and add your logo. Or you can develop your unique accessory from scratch: you send a brief of what you want (cleansing brush, mask brush, foundation brush…), and eventually the benchmark products.
Here are the choices you have to make to develop your customized beauty brushes :
- Brush handle:
It will give the global look of your makeup or skincare brush. What kind of shape and material are you looking for?
More common materials are wood and plastic, but aluminum is also possible. Wooden handles allow to use a natural material, that can be FSC certified, and are suitable for simple, cylindric shapes.
Plastic handles are injected, thus allowing complex shapes that are not achievable with wood. If you are looking for ecofriendly plastic solution, turn to biobased plastic, like our bioresin makeup brushes, that upcycle industrial waste of rice, coffee or tea, to decrease petrochemicals use.
Then, determine color and decoration, with logo laser engraving, silk-screening or hot stamping.
- Ferrule:
Commonly in aluminum, you can choose the shape and the color you want. For an eco-designed beauty brush line, aluminum ferrule can be totally removed, so the brush is made from one single piece of wood.
- Tuft:
Head is the most important part of each cosmetic brush. It will determine the makeup application and results, or the cleansing comfort and performance.
First, determine the shape of each reference. Pick up from Taiki standard brush catalogue, share benchmarks, or just describe your desired shape or application result.
Then, choose the bristles. Originally, brush tufts were made of natural hairs of animal origin (goat). The “cruelty-free” awareness and the rise of veganism have led the market to turn to 100% synthetic fibers in PBT or nylon, with different grades and application performances, from standard to premium. If you are looking for vegan hair but more natural, we offer “Naturlon 60”, a synthetic vegan fiber, made of 60% bio-sourced material, reducing the petrochemicals use.
Finally, choose the color, from 1 to 4 tones.
- Packaging :
Makeup and skincare brushes can come with a head cover and/or carboard box or pouch. The best packaging solution will be tailor-made for your hotel or spa brush line.
Once all these steps are complete, we will submit drawings and samples from our brush factory for validation.
And if you hesitate, Taiki applications experts will help you to create the best brush for your spa or hotel shop, thanks to our experience in cosmetic tools development!
