What Sets Dura Apart from Cost-Cutting Manufacturers in the Flooring Industry?

Tradition of Quality

We take great pride in maintaining our tradition of quality when it comes to manufacturing underlayment. With over 60 years of experience in this field, we have mastered the process of producing high-quality underlayment that meets the highest industry standards. Our success is due in part to our pioneering approach to making high-performing acoustical products, which has set us apart from other manufacturers.

We also attribute our continued success to the dedicated employees who have been with us for many years and bring invaluable knowledge and expertise to our production process. At the same time, we are also always open to new ideas and modern practices, and we welcome the contributions of new team members who bring fresh perspectives. This blend of tradition and innovation is what sets us apart and allows us to maintain our position as a leading manufacturer of underlayment in the industry.


Modernizing the Flooring Industry

At Dura, we are proud to be at the forefront of modernizing the flooring industry. Our unique culture is built around our core values, which include protecting the environment, promoting sustainability, and being customer-centric. We have implemented upcycling initiatives to reduce the planet’s carbon footprint, and this is done by salvaging used tires, converting them into crumb rubber, and manufacturing durable, acoustical, and comfortable flooring underlays.

We are dedicated to delivering tailored solutions that address our customers’ unique needs. Our top-quality products are accompanied by exceptional customer service, and our marketing department holds frequent workshops to gain insight into our customers’ preferences. By prioritizing our customers and continuously striving for improvement, we ensure that our success is directly tied to their satisfaction.

In addition, Dura brings a youthful attitude to a mature industry, embracing new technologies and techniques to improve our products and offerings. At the same time, we remain committed to putting the environment at the forefront of everything we do. From using recycled rubber in our flooring products, we are constantly striving to be a leader in sustainable business practices. By modernizing the flooring industry and upholding our core values, we are creating a more sustainable future for ourselves and our customers.

Global Presence

Dura’s products have gained global recognition, prompting widespread requests for our supply in various regions around the world. Our commitment to quality and sustainability has earned us a strong network of global partners, and we are continuously seeking new opportunities to strengthen these relationships. To achieve this, we are strategically increasing our presence in key markets by collaborating with distributors, contractors, and other industry stakeholders. Through tailored solutions and an understanding of our customers’ needs, we are positioning ourselves for ongoing success by expanding our established global partnerships and exploring new opportunities.

Don’t Settle for Subpar Quality. Contact us today to discover how Dura can Offer Tailored Solutions for Your Underlayment Needs.