How did Herbalea begin- what’s your story?

Herbalea is a brand of our company SWISS Gate AG and has been on the market since 2021. SWISS Gate AG was founded in 2019 by my brothers Dominic and Michael Hoffmann and myself, because we are convinced of the manifold advantages of hemp and wanted to develop them for the benefit of society and contribute to a more sustainable and conscious consumer culture.


What products do you offer for hotels at Herbalea?

With Herbalea we have therefore focused on the development and distribution of products with hemp based ingredients in the areas of food and cosmetics. We offer sustainable, healthy, vegan products for individuals businesses. In terms of finished products, the cosmetics range includes CBD Shampoo, CBD Skin Cream, CBD Day Cream and CBD Anti-Aging Cream, while the food range includes over 15 different products like organic hemp seeds, organic hemp pasta, hemp protein powder and organic hemp tea. In bulk, we offer various hemp products such as hemp mulled wine to hemp sausages to hemp flour and hemp leaves for cooking.


Why should hoteliers choose Herbalea CBD products for their guest rooms and kitchens as opposed to cheaper, mass produced products?

Hoteliers should choose Herbalea products because we exclusivley offer high quality, sustainable products. This sets us apart from other greenwashed, low-quality products in the hotel CBD market.

All our products are characterised by their naturally soothing, relaxing and calming properties when it comes to CBD Comsetics for your guests. They also stand for sustainable production, resource-saving packaging and climate-neutral distribution. This means that you can make your hotel more environmentally friendly and act more sustainably than before.

For your hotel kitchen, there are different organic hemp foods from Herbalea of interest. For example, using organic hemp foods brings new flavors to your dishes and drinks. The subtle hemp flavor adds an interesting touch to your food and beverages and enriches the taste experience of your guests. Hemp is also rich in important nutrients such as protein, fiber, omega-3 fatty acids and various vitamins and minerals. By incorporating hemp foods into your kitchen, you can offer your guests healthy and balanced food choices.

Additionally, organic hemp products can be used flexibly in various dishes and beverages. Whether as an ingredient in salads, baked goods, main dishes or as a special drink in your bar – the possible applications are diverse and offer room for creativity. This is important for hotel businesses, because more and more guests are paying attention to a healthy diet and are interested in alternative foods. By offering hemp foods in your menu, you address this expectation and show that you respond to the needs and preferences of your guests.

Hemp is a sustainable plant that requires little water, no pesticides, and very little space. By using hemp foods, you are therefore supporting sustainable farming and helping to protect the environment. This is important, because more and more people are looking for natural and healthy alternatives to conventional cosmetics and food products. By offering hemp products, you
can adapt to this movement and offer your guests a wider range of options. Additionaly, our hemp products offer hoteliers the opportunity to further increase sales through gift shop stock- opening up a new, long-term source of income.


What health benefits are associated with hemp foods and CBD bathroom products? 

As a food, Hemp has a very high nutrient density and is one of the superfoods. It is rich in proteins and contains all nine essential amino acids. In addition, it has a high omega-3 content, which is in the optimal ratio of 3:1 to the contained omega-6. Moreover, hemp can also be used in various cuisines in various dishes and drinks as a healthy vegan addition due to its diverse flavor and valuable nutritional profile. Additionally, hemp is free from gluten, lactose and artificial sugar.

The biggest benefit of using CBD in cosmetics is its natural anti-inflammatory and antioxidant properties. These properties make it an ideal ingredient for treating skin conditions such as acne, eczema and psoriasis. It is also a powerful moisturiser, making it useful for dry and sensitive skin types.

Studies have also shown that CBD can help reduce wrinkles and the appearance of scars. Furthermore, CBD helps regenerating the skin cells. The ingredient also has potential benefits in the area of anti-ageing, improving the blood flow and promoting
the bloods circulation. It therefore impact also the growth and health of the hair.


What is your proudest achievement at Herbalea? 

At Herbalea, we have gained over 3000 satisfied customers since we entered the market and are rated 4.94 out of 5 stars by our consumers. We are leading the way as pioneers in the market, putting compliance first and always keeping our finger on the pulse, thus remaining innovative.

One of our proudest moments was of course the launch of our campaign on Swiss state television at the end of 2021, with which we were the first brand with hemp based products to be allowed to advertise on a European state television.


What is your favourite food/bathroom product from the Herbalea collection?

Organic hemp seeds are my absolute favorite product to add to a hotel kitchen, as they offer incredible versatility. They are rich in valuable nutrients and can be used in both savory and sweet dishes. Their crunchy texture and slightly nutty flavor add a special touch to any dish, making them a healthy and delicious addition to any culinary creation.

CBD shampoo is my go-to product for any hotel bathroom as it offers unique care. Thanks to the cannabidiol it contains, it has a calming effect the scalp and promotes healthy hair growth. The natural ingredients of CBD Shampoos ensure gentle cleaning and leave a pleasant feeling of freshness and relaxation after washing.


Click here to learn more about Herbalea and their CBD offering.