21/06/2024

How do you approach collaboration with hotel owners and management teams during the branding process? What role do their insights and preferences play in shaping the final brand identity?

We understand that successful design is about attention to detail and this is why we are involved in each project from concept to completion. Our approach is to consider each design as a separate challenge, taking the brand and the architectural language of the space into consideration regardless of scale. We believe that working in collaboration with our clients allows us to gain a detailed understanding of the requirements of each project.

How does Block 1 Design conduct competitive analysis to identify unique brand positioning opportunities for hotels?

We always spend considerable time researching and interacting with the brand position of any particular client. Understanding competitors is essential so we can identify the key points and features that will set our client apart within their sector.

How does Block 1 Design address the need for accessibility and inclusivity in hotel branding, ensuring that all guests feel welcome and accommodated?

Accessibility is a major factor and considered throughout our design process. Every guest deserves to have a full experience and so we design with this in mind. If there is a feature design point we ensure that it is accessible and visible to everyone entering the space. We also ensure that there is level access and that the restroom experience is as enjoyable for disabled users as it is for everyone else.

Brands evolve over time to stay relevant and meet changing consumer expectations. How does Block 1 Design facilitate brand evolution for hotels while preserving the core identity and values?

We always design with longevity and flexibility in mind. We chose materials that will not date and so we try and avoid fad trends that will date easily. We also develop a suit of materials that can be interchanged so if a refresh is required it will only be for a few materials within the suit so we can achieve impact with minimal cost to the client.