The recently announced partnership offers unprecedented wellness and connected fitness experiences in the newly transformed fitness centre, in-suite, and throughout the property.

(Logan, Utah – December 2021)Freemotion, a global leader in commercial fitness equipment and technology, and iFIT, the world’s only truly interactive connected fitness platform, recently announced a partnership with The William Vale, a modern luxury hotel located in the heart of Williamsburg, New York. Freemotion and iFIT perfectly blend physical fitness, mental health, nutrition and recovery into a seamless experience that travels with guests throughout their stay at The William Vale and across the entire property.

In its annual trend report, American Express found that 55% of respondents said they would be willing to pay extra for wellness activities on future vacations, and 60% said they dream of planning a wellness-focused trip. As travellers become more conscious about their physical and mental well-being, The William Vale recognised an opportunity to engage with this trend and exceed the expectations of increasingly wellness-savvy guests.

For The William Vale, curating distinct, wellness-focused experiences has always been top of mind. Guests can savour southern Italian cuisine by award-winning Chef Andrew Carmellini at Leuca, swim in the property’s coveted 60 ft. long outdoor pool, enjoy cultural programming at Vale Park, a 15,000 sq. ft. elevated green space, and more.

Despite its rich portfolio of immersive experiences, The William Vale sought to expand its experiential wellness offerings further, beginning with the property’s fitness centre. “It was a traditional fitness centre,” said David Lemmond, General Manager at The William Vale. “It provided guests with a very predictable experience. It was not extraordinary. It was ordinary.”

The perfect partners to bring The William Vale’s vision to life, Freemotion and iFIT offer personalised wellness that allows guests to maintain their healthy lifestyles from check-in to check-out. “Every piece of Freemotion equipment has all of the capacities that are tested to physically perform at the level you would expect in a well-utilized fitness centre,” David explained. “And the iFIT components really are the cherry on top.”

In addition to its revamped fitness centre, The William Vale offers a one-of-a-kind, interactive cardio experience in four of its premier suites with the Freemotion CoachBike™. “We didn’t really have anything built into the suites to offer wellness and fitness to a discerning guest,” David noted. “By adding the CoachBike™, it really bumps it up another level.”

The CoachBike™ immerses guests in a vivid cycling experience that comes to life with iFIT. From the comfort of their suites, guests are energised and motivated to work out while surrounded by a stunning backdrop of the New York City skyline. With Freemotion and iFIT, guests staying at The William Vale can enjoy tens of thousands of live and on-demand workouts, led by more than 200 professional athletes, Olympians, celebrity coaches, and more. As their iFIT trainer automatically adjusts their incline, decline, speed, and/or resistance, guests are transported to the world’s most breathtaking destinations.

A subsidiary of iFIT Health & Fitness Inc., Freemotion connects guests to the #1 health and fitness platform in the world, whether they are at the fitness centre, in their suites, or throughout the property:

  • The Freemotion Interactive Cardio Experience turns guests into global jet-setters, with riveting workouts filmed in over 60 countries on all seven continents. Featuring auto-adjusting iFIT technology on its incline trainers, treadmills, ellipticals and indoor bikes, Freemotion gives guests the thrill of a truly immersive adventure.
  • The Freemotion Inclusive Strength Training Experience is ideal for all ages, fitness levels, and abilities. Guests will maximise their strength, balance, stability and coordination, whether they’re new to functional fitness or not. The Freemotion line of strength-training solutions offers endless possibilities, from seated stable positions to standing dynamic movement patterns for total body results.

“Technology doesn’t just live in the fitness centre. It now travels with the guest wherever they want,” David said of the iFIT experience. “It can be in the room with them. From a meditation perspective or a yoga perspective, it could travel to our outdoor park— Vale Park— or the rooftop. It’s really a game-changer.”

“We are thrilled to bring iFIT and Freemotion to The William Vale,” said Peggy Vo, Freemotion’s Director of Global Marketing. “Now, guests at The William Vale will be able to interact with and experience all that iFIT and Freemotion have to offer, both for mind and body and in a way that elevates their overall experience.”

The hospitality industry has entered a golden age of prioritising health-conscious guests with wellness-focused amenities that are interactive and innovative. In response, travellers have come to expect properties to offer immersive experiences that will keep them active and engaged. With Freemotion and iFIT, The William Vale has secured its position as one of New York City’s premier wellness destinations.

“Not everyone has the benefit of all of the outdoor space that we have at The William Vale. The reality is you don’t necessarily need that. You really just need the program, you need the content, you need that experience to be able to share with your guests. iFIT and Freemotion brought that to the table.”

To learn how Freemotion can create exciting and memorable wellness experiences that keep guests coming back to you, visit us online or contact us at +1 (877) 363-8449 or [email protected].


About Freemotion
For over 20 years, Freemotion has enhanced the guest experience with commercial fitness equipment and technology that immerses them in an ecosystem of health and wellness. From introducing the world to cable-based strength training, the Incline Trainer and the first road-simulating bike, Freemotion is an industry pioneer. Today, we are at the cutting-edge of revolutionising the next generation of interactive, connected fitness and wellness for the hospitality industry. Our presence spans the globe, with a robust internal infrastructure and distribution network that provides our diverse clients with an extensive range of revolutionary solutions and exceptional service. Freemotion is a subsidiary of iFIT Health & Fitness Inc., whose family of brands, including NordicTrack®, ProForm®, Sweat®, Freemotion®, Weider® and 29029®, make us part of the #1 health and fitness platform in the world.

About iFIT
iFIT® is a global fitness and well-being subscription technology company that provides unmatched fitness experiences and solutions to its growing community of over 6 million members in over 120 countries. iFIT’s industry-leading brands – NordicTrack®, ProForm®, Sweat®, Freemotion®, Weider® and 29029® – are powered by the iFIT integrated health and fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney and Leeds, the company offers immersive, adaptive, personalised workout experiences for every fitness level and interest. iFIT delivers these patented interactive experiences through an extensive offering of live and on-demand content across the industry’s broadest range of connected fitness modalities. iFIT is a leader and pioneer in the health and well-being industry with more than 400 issued and pending patents.

About The William Vale
The William Vale is a modern luxury hotel located in the heart of Williamsburg, Brooklyn. Sitting at 23-stories high, each guestroom features a balcony with sweeping city skyline views, floor-to-ceiling windows, and custom designer decor. Enjoy food and drinks curated on-site by award-winning Chef Andrew Carmellini and NoHo Hospitality group at Leuca, a southern Italian restaurant open for outdoor dining, delivery, and takeout; and rooftop bar Westlight, serving craft cocktails and street food-inspired dishes. Other offerings include Vale Pool – an outdoor pool featuring lounge chairs and cabana – and Vale Park – the 15,000 sq ft elevated green space – as well as monthly cultural programming.