How does Arkay work with hotels to create packaging that aligns with their brand identity? Could you share examples of how bespoke packaging has enhanced the guest experience or reinforced a brand?
Arkay provides a range of services to our customers to help in the development of a project – including structural design, color matching, and substrate options. We work collaboratively with our customers to understand the vision for their brand & products to specify the best combination of substrate, structure, and graphics for each product.
Are there any specific projects or client success stories that stand out to you?
At Arkay – customer has been synonymous with partner since the company began in 1922. We work with many customers that require premium packaging to align with their brand image. We invite prospects to visit our website (arkay.com) and view the “Customer Voices” videos to hear directly from our customers on the service that Arkay provides.
How important do you think packaging is in shaping a guest’s perception of a hotel?
According to a 2018 study – packaging influences 72% of American buying decisions as it is the first thing seen by the potential consumer. If the packaging is attractive it helps to create a positive image and can express the brand values – including a focus on sustainability. Important design elements include colors, fonts, and graphics. Specifically, colors can trigger certain neurological and physiological responses. As examples – red denotes excitement & activity, blue denotes dependability & trustworthiness, and yellow denotes optimism & warmth.
How does Arkay handle scalability in packaging projects, particularly for larger projects versus smaller? How do you ensure consistent quality across different scales of production?
Arkay manufactures on state of the art 40” sheet fed offset equipment with industry leading production speeds for larger projects. For specific projects – we offer PAINT ON PRESS ® : Arkay’s trademarked and registered technique. Once we receive production art from the customer – our design & production teams meet to recommend options to enhance the shelf presence or to provide cost savings. Once there is alignment with the customer, we produce production cartons with multiple design options for the customer to select as the optimal design.
Arkay uses the BRCGS Packaging Materials Global Standard, a recognized global industry benchmark for packaging operations to demonstrate that products are quality assured, legally compliant, and authentic. Arkay maintains excellence in our quality performance through robust hazard and risk controls to ensure all our products and processes are assessed for safety and compliance. Our BRC certification exemplifies that Arkay products are manufactured with industry-leading quality and safety management practices. In 2022, Arkay achieved an A grade, a letter grade improvement from 2021. In 2023 Arkay received an AA+ grade, which is the highest certification level available.
