The hotel industry is in a constant state of evolution, adapting to changing customer preferences, technological advancements, and societal shifts. In the past year, several emerging trends have taken center stage in shaping the way hotels operate and provide services to their guests. 

From the integration of artificial intelligence with the explosion of open acess AI to the incorporation of wellness-focused offerings and sustainable practices, the landscape of hospitality is undergoing a significant transformation. In this article, we will explore five key trends that are making waves in the hotel industry in 2023:


Powering the Sustainability Revolution: EV Charging for Guests

Perhaps the biggest trend for the hospitality industry in recent years has been the implementation of EV charging stations following the UK government’s 2023 ban on the sale of petrol and diesel cars. As EV charging becomes a global priority, the hotel industry is taking steps to cater to the changing needs of guests. Studies suggest that upwards of 73% of travelers are willing to pay more for hotels that adopt eco-friendly practices- particularly EV charging facilities. 

Ultimately, this trend aligns with the broader hospitality movement towards sustainable tourism. Hotels that embrace EV charging stations not only contribute to reducing greenhouse gas emissions but also attract guests with similar values, thus enhancing their market competitiveness and sustainability credentials. In an era where sustainability is a key driver of consumer choices, integrating EV charging facilities into the hotel experience has proven to be a smart, forward-thinking move for the industry.


Artificial Intelligence and Personalized Guest Experiences

The hotel industry, like many others, has been revolutionised by the open development of artificial intelligence. Hotels are leveraging AI-powered chatbots and virtual assistants to provide efficient customer service and even facilitate room service requests. These systems enhance communication and convenience, freeing up staff to focus on more complex guest needs that require human nuance.

AI-driven data analysis also allows hotels to gain insights into consumer trends, enabling them to personalise services and develop practices. From suggesting nearby attractions to creating tailored travel itineraries, AI is enhancing the overall luxury experience.


Golfing Suppliers: Enhancing Recreational Amenities

Hotels are increasingly catering to specific hobbies and interests of their guests. With the increasing popularity of the Golf Open Championship boasting interest within the sport- specialty golfing hotels are on the increase. 

Many hotels are partnering with golfing suppliers and nearby golf courses to offer guests seamless access to golfing amenities. This trend is particularly popular in luxury independent and resort properties, where golf can be a significant draw for guests seeking leisure and recreation.



CBD Offerings: Navigating Legalisation and Wellness Trends

The evolving legality of CBD (cannabidiol) has led to the emergence of cannabis-related offerings in the hotel industry. Some hotels are partnering with local dispensaries to provide guests with CBD-infused amenities such as lotions, oils, and even edibles. These products are marketed for their potential relaxation and wellness benefits.

It’s important to note that the availability of these offerings depends on local regulations and the hotel’s own policies. As cannabis legalisation continues to evolve, hotels are navigating the landscape to provide unique and on-trend experiences to their guests.


This year has been a diverse whirlwind of growing trends for the hotel industry. With a firm move towards sustainability and a robust strengthening in technological capabilities- it’s great to see the industry is as keen as ever and able to keep up with the times.