The new breakfast trend in gastronomy
Feasting throughout the day, eating breakfast eggs as a snack in the afternoon or fortifying yourself with a croissant and cappuccino in between – in most restaurants, breakfast is only served in the morning. But breakfast in restaurants is currently changing: “All-day breakfast” is the new trend that decouples the enjoyment of the “first meal of the day” from fixed times. And if you already have the freedom to eat breakfast whenever you want, you can also enjoy complete flexibility in the choice of dishes and their presentation with an all-day breakfast.
Global influences at breakfast
From Chinese baozi, Israeli shakshuka, Belgian waffles, Eggs Benedict or acai bowls to Japanese onigirazu – all-day breakfast blurs national borders, global food cultures merge and are freely varied. In a café or restaurant that offers all-day breakfast, it is typical to find dishes from different parts of the world on the menu. This international selection appeals to a wide audience and invites them to discover and enjoy new flavors.
A feast for all the senses
The vibrant variety of dishes is emphasized not least visually, both with the food itself and with the tableware. The aesthetic presentation of the dishes makes a significant contribution to making eating a holistic pleasure. The different shapes, colors and materials of the tableware enrich the visual and tactile experience. For example, the facet-cut relief of the PURITY REFLECTIONS collection from BAUSCHER makes the rims on the plates sparkle like diamonds, while the delicately highlighted dots on PURITY PEARLS are a delight to the touch. In the SPOT ON collection from PLAYGROUND, the plates and bowls are playful thanks to the two-tone glaze. The petrol-colored items in the SCHÖNWALD COMPANION collection are also real eye-catchers.
How to establish all-day breakfast in your own restaurant
So how do you successfully implement the all-day breakfast trend in your own restaurant? The following steps are recommended:
- Diverse menu: Offer a wide selection of international breakfast dishes. Combine classics with exotic options.
- Flexible breakfast times: Give your guests the option to have breakfast at any time of day and communicate the all-day breakfast accordingly on the menu.
- Special presentation of the food: Invest in high-quality, varied tableware and cutlery. Different colors, shapes and materials create a presentation that appeals to all the senses.
- Culinary events: Organize regular “all-day breakfast events” that focus on specific cuisines or themes. This can also be combined with live music or other entertainment.
- Staff training: Make sure your staff are well trained to prepare and present international dishes. Regular training and workshops help to ensure the quality of food and service.
- Targeted marketing strategies: Use social media and involve local media to draw attention to your creative breakfast offer. Regularly post pictures of the dishes and special offers to arouse interest and inspire customers.
- Collect customer feedback: Collect feedback from your guests on an ongoing basis and adapt your all-day breakfast offer accordingly. This shows that you take your customers’ wishes seriously and want to constantly improve.
